Hello, I must be going
It's Friday January 8th, 2010. The country is swaddled in a tight silver blanket of snow, Celebrity Big Brother is exhaling the last, dying breath of reality television, we're still fighting a forever war in Afghanistan, career weirdo Lady Gaga is at number 1, Jonathan Ross has just announced his departure from the BBC after 13 years of faithful and needlessly controversial service, Avatar, filmed entirely inside a ZX Spectrum and requiring viewers to don silly 3-D spectacles, has already become the second most popular film in history. (It always had number 2 all over it, as far as I could tell.) And yes, today, The Teens' Speech finally bids you a fond farewell.
For the uninitiated, who will stumble across this site in years to come, possibly via a hybrid pair of augmented reality mittens, The Teens' Speech was a project designed to give a voice to young people in Britain. It was predicated on a simple truth, espoused by philosophers as diverse as Bertrand Russell, Friedrich Nietzche and yes, Whitney Houston. Children are our future. They will define this country in years to come. Therefore, its everyone's best interest to listen to what they have to say. It's also in everyone's best interest to give them the best possible start in life and create a society where young people can make mistakes and learn from them, a society that removes them from the moral and legal equivalent of Newton's third law of motion - that every action must have an equal and opposite reaction. We need to develop the moral imagination and courage to allow children to develop into well rounded individuals - or we face a future based on the worst qualities of humanity, rather than the finest.
The Top Ten Ways to Do Marketing Online with Shopify
Marketing your products online can be difficult. There are dozens of services, each with its own learning curve, and it can seem overwhelming when you’re trying to get everything done at once. How do you start? Where do you begin? What’s the best approach? This guide will show you how to do marketing online with Shopify in ten distinct ways, so you’ll have plenty of options to choose from no matter what your strengths and weaknesses are or what stage your business is in right now.
Create an Effective Website
Your website is the foundation of your online marketing efforts. It is the starting point for all other marketing activities, so it needs to be effective.
Here are seven tips for creating an effective website:
1. Keep it simple – use a clean, easy-to-navigate design.
2. Use keyword-rich titles and descriptions – this will help your site show up in search engine results.
3. Use high-quality images – people are visual creatures, so make sure your images are eye-catching and relevant.
4. Use compelling copy – write copy that engages your readers and encourages them to take action.
Optimize Your Website for Search Engines
1. Use keyword-rich titles and descriptions.
2. Optimize your images.
3. Add new content regularly.
4. Set up Google Analytics.
5. Promote your website on social media.
6. Use email marketing.
7. Advertise on Google AdWords.
Have a Strong Customer Support Strategy
Your customers are the lifeblood of your business, so it’s important to have a strong customer support strategy. By offering excellent customer service, you’ll create loyal customers who will spread the word about your business and help you grow.
Know What you are Selling
Before you start marketing your product or service, you need to have a clear understanding of what it is that you are selling. What are the features and benefits of your product or service? What needs does it address? Once you have a good handle on this, you can start thinking about how to market it effectively.
Get Social
1. Use social media platforms, such as Twitter, Facebook, and Instagram, to create a buzz about your product or service. Make sure to use relevant hashtags so that potential customers can easily find you.
2. Create a blog and write informative articles about your industry. Be sure to include Call-to-Actions (CTAs) throughout your blog posts so that readers can learn more about your business.
3. Use email marketing to reach potential and current customers. You can use MailChimp or another similar service to create beautiful email newsletters or special offers. Just be sure to comply with CAN-SPAM laws.
4. Leverage the power of influencers by working with popular bloggers or social media personalities in your niche.
Advertise on Facebook
Facebook advertising and working with facebook ads for small business is one of the most effective ways to reach new customers and grow your business. Here’s how to get started:
1. create a Facebook Page for your business.
2. Choose your ad objective.
3. Set up your ad targeting.
4. Choose your ad format and creative.
5. Place your order and pay for your ad.
6. Monitor and optimize your ad campaign regularly.
7. Use Facebook Insights to track your results and adjust your campaigns accordingly
Promote Via LinkedIn
You can use LinkedIn to market your business in a number of ways. For example, you can create a company page and post updates about your products or services. You can also join relevant groups and participate in discussions. Plus, you can use LinkedIn Ads to target specific audiences with your marketing campaigns.
Use Instagram Ads Effectively
Start by creating a well-designed ad. Make sure your ad is visually appealing and catches the eye of scrollers. Then, use relevant hashtags and target your audience specifically. Use Instagram insights to see what's working and what's not. Finally, don't forget to post consistently and vary your content to keep people engaged.
Advertise On Pinterest
You can advertise on Pinterest by creating pins that promote your products or services. To make your pins more effective, be sure to include high-quality images, concise descriptions, and a call to action. You can also use Pinterest Ads to reach a wider audience.
To get started, sign up for a free account and create a business profile. Then, create some pins and start promoting your products or services!
Know your brand image
Before you can start marketing your brand, you need to know what your brand is and what it represents. Take some time to sit down and think about your company's core values. What are the products or services that you offer? What makes you unique? Once you have a good understanding of your brand, you can start thinking about how to market it online.
So, yes, The Teens' Speech tried to give a voice to young people. We did it by interviewing hundreds of teenagers from all over the U.K. - mostly over the telephone, but also face-to-face and on camera, we conducted research and ran polls and we also instituted an unprecedented campaign of engagement on YouTube, Twitter, MySpace and Facebook.
What we found on YouTube is something that I don't think the mainstream media is aware of. Maybe that's the point - I don't know - but anyway, there are hundreds of thousands of young people posting and commenting on each other's videos. Yes, some videos are spectacular examples of existential navel gazing, but others are honest, intimate, funny and really, really creative. They use sophisticated editing, text, animations, interviews and music to create little no-budget video vignettes. A handful of these video diarists have developed a massive following, a constituency of digital natives, who see the internet as their turf, their place to express themselves honestly and without interference from adults, corporations or any other manifestation of 'The Man'.
The Teens' Speech approached these YouTube 'Super Users', explained the concept and asked them to get involved. And they did. They helped us promote the project and raised awareness among hundreds of thousands of users, some of whom visited our channel and watched our videos and some of whom started posting videos themselves. I think that it was our biggest achievement. The Teens' Speech ceased to become ours and ownership was passed on to the young people it was dedicated to.
Finally, all our research, interviews and social network activity was funneled into The Teens' Speech film. A 17-minute documentary that attempted to reflect the mood of Britain's young people at the edge of a new decade. It's a brooding, beautiful piece of work and, if you haven't already, please do take a look.
If I was personally going to draw any kind of conclusion from The Teens' Speech, then it would be this: young people's lives may be permeated with stress, alienation and misunderstanding, but their innate hopefulness and burning desire to forge better lives for themselves remains undimmed and is a source of inspiration - for everybody - to ensure that our futures are filled with better days.
At Barnardo’s we'll continue to speak out on matters that affect young people, but there will be times when we'll need your voice to make sure an issue gets the attention it deserves.
Right now we're calling on politicians to support the UK’s most disadvantaged and vulnerable children ahead of the general election. You can challenge them and make sure they hear our call for change. Take the next step and become a Barnardo's campaigner at www.barnardos.org.uk/campaign.
I'll leave you with a video redux of The Teens' Speech film, featuring a specially commissioned poem by Kate Tempest and photographs submitted to MySpace by friends of the project.
Bye.